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ANALYSIS VERDICT

Mailshake leads on autonomy (60 vs 55), while Lavender starts at $0/mo. Select Lavender for proven email scoring algorithm correlated with higher replies; consider Mailshake if you prioritize integrated phone dialer with call recording.

Metric / Feature
Autonomy Score (AES)
55/100
60/100
Value-to-Cost Ratio4.515.68
Starting Price$0/mo$29/mo
Pricing Modelfreemiumpaid
Primary Strengths
  • Proven email scoring algorithm correlated with higher replies
  • Mobile view preview and reading grade level optimization
  • In-inbox coaching
  • Integrated phone dialer with call recording
  • Clean cadences across email and LinkedIn tasks
  • SHAKE AI email copywriter
Tradeoffs
  • Copilot only, does not send autonomous sequences
  • Per-seat pricing scales with team size
  • Warmup accounts require higher tier
  • Dialer minutes billed separately
Common Integrations

No direct shared integrations recorded.

Unique Integrations

Gmail, Outlook, Outreach, Salesloft, Apollo.io

HubSpot, Salesforce, Pipedrive, Zapier

Pricing tier comparison

Lavender tiers

Basic
$0 /month
  • Analyze 5 emails/month
  • Personalize 5 emails/month
  • All basic features
  • Gmail + Outlook 365
  • AI Email Writer
  • AI Recommendations
  • Mobile Optimization
Starter
$29 /month
  • Unlimited emails
  • Unlimited personalization
  • Unlimited AI recommendations
  • Mobile optimization
  • AI Email Writer
  • Support via chat
  • Lavender Anywhere
  • Multi-inbox support
  • Gmail + Outlook 365
Individual Pro
$49 /month
  • Everything in Starter
  • Unlimited everything
  • Integrations
  • Priority support
  • Dedicated CSM
Team Plan
$99 /month
  • Aggregated Email Analytics
  • Accelerated Dynamic Scoring
  • Proactive Customer Success
  • Human-Led Coaching Programs
  • Content-Studio Access

Mailshake tiers

Starter
$29 /month
  • 1 email address per account
  • 1,500 email sends per month
  • Unlimited uploaded contacts
  • 50 free data finder credits
  • Unlimited email warmup
  • Unlimited email verification
Email Outreach
$49 /month
  • 2 email addresses per account
  • Unlimited email sends per month
  • Unlimited uploaded contacts
  • 50 free data finder credits
  • Unlimited email warmup
  • Unlimited email verification
Sales Engagement
$99 /month
  • 10 email addresses per account
  • Unlimited email sends per month
  • Unlimited uploaded contacts
  • 2,500 free data finder credits
  • Multichannel outreach (Phone dialer & Social)
  • Unlimited email warmup

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