ANALYSIS VERDICT
Apollo.io leads on autonomy (64 vs 55), while Lavender starts at $0/mo. Select Apollo.io for 275m+ contact b2b database bundled natively; consider Lavender if you prioritize proven email scoring algorithm correlated with higher replies.
| Metric / Feature | Apollo.io Visit apollo.io ↗ | Lavender Visit lavender.ai ↗ |
|---|---|---|
| Autonomy Score (AES) | 64/100 | 55/100 |
| Value-to-Cost Ratio | 6.87 | 4.51 |
| Starting Price | $0/mo | $0/mo |
| Pricing Model | freemium | freemium |
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Pricing tier comparison
Apollo.io tiers
Free
$0 /month
- 2 Sequences
- Basic Filters
Basic
$65 /seat/month
- Unlimited Sequences
- CRM Integrations
Professional
$99 /seat/month
- AI Lead Scoring
- Call Recordings & AI Insights (4,000 mins)
Lavender tiers
Basic
$0 /month
- Analyze 5 emails/month
- Personalize 5 emails/month
- All basic features
- Gmail + Outlook 365
- AI Email Writer
- AI Recommendations
- Mobile Optimization
Starter
$29 /month
- Unlimited emails
- Unlimited personalization
- Unlimited AI recommendations
- Mobile optimization
- AI Email Writer
- Support via chat
- Lavender Anywhere
- Multi-inbox support
- Gmail + Outlook 365
Individual Pro
$49 /month
- Everything in Starter
- Unlimited everything
- Integrations
- Priority support
- Dedicated CSM
Team Plan
$99 /month
- Aggregated Email Analytics
- Accelerated Dynamic Scoring
- Proactive Customer Success
- Human-Led Coaching Programs
- Content-Studio Access
Neither quite right? Tell us your team and budget and we'll pick the top 3.