ANALYSIS VERDICT

Clay leads on autonomy (67 vs 56), while Lusha starts at $0/mo. Select Clay for unmatched 75+ provider waterfall coverage; consider Lusha if you prioritize extremely lightweight chrome extension for fast linkedin lookups.

Metric / Feature
Autonomy Score (AES)
67/100
56/100
Value-to-Cost Ratio—4.70
Starting PriceNot verified$0/mo
Pricing Modelpaidfreemium
Primary Strengths
  • Unmatched 75+ provider waterfall coverage
  • AI research agents scraping custom website signals
  • Direct export to outbound senders
  • Extremely lightweight Chrome extension for fast LinkedIn lookups
  • Accessible entry price with free tier
  • Direct 1-click CRM push
Tradeoffs
  • Credit consumption can become expensive rapidly
  • Spreadsheet-style learning curve
  • Credit pools burn quickly on high-volume teams
  • Limited advanced waterfall provider cascading
Common Integrations

HubSpot, Salesforce

Unique Integrations

Smartlead, Instantly, OpenAI

Pipedrive, Gmail

Pricing tier comparison

Clay tiers

Starter
$149 /mo
  • Unmatched 75+ provider waterfall coverage
  • Standard API & webhooks
  • Core data/outbound allowance
Growth
$327 /mo
  • Multi-user team workspace
  • Bi-directional CRM synchronization
  • Priority processing queues
Enterprise Scale
Custom /custom
  • Unlimited volume & custom concurrency
  • Custom data waterfall prioritization
  • Dedicated account manager

Lusha tiers

Free
$0 /month
  • 40 credits per month
  • 1 user seat
  • Basic prospecting features
  • Browser extension access
Starter
$49.9 /month
  • 400 credits per month
  • 1 user seat
  • Email & phone verification
  • CRM export
  • Browser extension access
Professional
$69.9 /month
  • 600 credits per month
  • 2 user seats included
  • Email & phone enrichment
  • CSV and CRM export
  • Buying signals & company reveals
Premium
$399.9 /month
  • 3,400 credits per month
  • 5 user seats included
  • Full data enrichment & signals
  • CSV, CRM, and API export
  • Dedicated account support
Enterprise
Custom /custom
  • Custom credit volume and seat count
  • API & CRM integrations
  • Advanced team management
  • Dedicated customer success manager

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