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ANALYSIS VERDICT

Cognism leads on autonomy (72 vs 67), while Clay has no verified price. Select Clay for unmatched 75+ provider waterfall coverage; consider Cognism if you prioritize diamond data phone-verified human accuracy guarantee.

Metric / Feature
Autonomy Score (AES)
67/100
72/100
Value-to-Cost Ratio——
Starting PriceNot verifiedContact sales
Pricing Modelpaidpaid
Primary Strengths
  • Unmatched 75+ provider waterfall coverage
  • AI research agents scraping custom website signals
  • Direct export to outbound senders
  • Diamond Data phone-verified human accuracy guarantee
  • Full GDPR and DNC list compliance in EMEA and US
  • Unrestricted view allowances on business plans
Tradeoffs
  • Credit consumption can become expensive rapidly
  • Spreadsheet-style learning curve
  • Annual contract commitments required
  • Smaller database footprint in APAC regions
Common Integrations

HubSpot, Salesforce

Unique Integrations

Smartlead, Instantly, OpenAI

Outreach, Salesloft

Pricing tier comparison

Clay tiers

Starter
$149 /mo
  • Unmatched 75+ provider waterfall coverage
  • Standard API & webhooks
  • Core data/outbound allowance
Growth
$327 /mo
  • Multi-user team workspace
  • Bi-directional CRM synchronization
  • Priority processing queues
Enterprise Scale
Custom /custom
  • Unlimited volume & custom concurrency
  • Custom data waterfall prioritization
  • Dedicated account manager

Cognism tiers

Starter
$150 /mo
  • Diamond Data phone-verified human accuracy guarantee
  • Standard API & webhooks
  • Core data/outbound allowance
Growth
$330 /mo
  • Multi-user team workspace
  • Bi-directional CRM synchronization
  • Priority processing queues
Enterprise Scale
Custom /custom
  • Unlimited volume & custom concurrency
  • Custom data waterfall prioritization
  • Dedicated account manager

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