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ANALYSIS VERDICT

LeadMagic leads on autonomy (68 vs 67), while Clay has no verified price. Select Clay for unmatched 75+ provider waterfall coverage; consider LeadMagic if you prioritize high phone match rate across us mid-market and enterprise.

Metric / Feature
Autonomy Score (AES)
67/100
68/100
Value-to-Cost Ratio—3.75
Starting PriceNot verified$99/mo
Pricing Modelpaidpaid
Primary Strengths
  • Unmatched 75+ provider waterfall coverage
  • AI research agents scraping custom website signals
  • Direct export to outbound senders
  • High phone match rate across US mid-market and enterprise
  • Direct integration into Clay workflows without code
  • Cost-effective pay-as-you-go credits
Tradeoffs
  • Credit consumption can become expensive rapidly
  • Spreadsheet-style learning curve
  • Pure data API without built-in outbound sequence manager
  • Smaller platform footprint than legacy enterprise vendors
Common Integrations

Smartlead, Instantly

Unique Integrations

HubSpot, Salesforce, OpenAI

Clay, Webhooks

Pricing tier comparison

Clay tiers

Starter
$149 /mo
  • Unmatched 75+ provider waterfall coverage
  • Standard API & webhooks
  • Core data/outbound allowance
Growth
$327 /mo
  • Multi-user team workspace
  • Bi-directional CRM synchronization
  • Priority processing queues
Enterprise Scale
Custom /custom
  • Unlimited volume & custom concurrency
  • Custom data waterfall prioritization
  • Dedicated account manager

LeadMagic tiers

Essential
$99 /month
  • 5,000 credits/mo (≈ 5k emails or 1k mobiles)
  • Search included · 10k exports/day
  • Search API · 1 credit/result
  • Finder & Validation · 300 RPM each
  • API, CLI & MCP access
  • Clay, Apollo & Zapier integrations
Growth
$249 /month
  • 20,000 credits/mo (≈ 20k emails or 4k mobiles)
  • Search included · 25k exports/day
  • Finder & Validation · 600 RPM each
  • Everything in Essential
  • Slack support & dedicated success rep
Professional
$499 /month
  • 50,000 credits/mo (≈ 50k emails or 10k mobiles)
  • Search included · 50k exports/day
  • Finder & Validation · 1,000 RPM each
  • Everything in Growth
  • Team analytics & custom data mapping help
Ultimate
$849 /month
  • 100,000 credits/mo
  • Search included · 100k exports/day
  • Finder & Validation · 1,500 RPM each
  • Everything in Professional
  • Dedicated engineering channel

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