ANALYSIS VERDICT
Apollo.io leads on autonomy (64 vs 60), while Mailshake starts at $29/mo. Select Apollo.io for 275m+ contact b2b database bundled natively; consider Mailshake if you prioritize integrated phone dialer with call recording.
| Metric / Feature | Apollo.io Visit apollo.io ↗ | Mailshake Visit mailshake.com ↗ |
|---|---|---|
| Autonomy Score (AES) | 64/100 | 60/100 |
| Value-to-Cost Ratio | 6.87 | 5.68 |
| Starting Price | $0/mo | $29/mo |
| Pricing Model | freemium | paid |
| Primary Strengths |
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| Tradeoffs |
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| Common Integrations | ||
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Pricing tier comparison
Apollo.io tiers
Free
$0 /month
- 2 Sequences
- Basic Filters
Basic
$65 /seat/month
- Unlimited Sequences
- CRM Integrations
Professional
$99 /seat/month
- AI Lead Scoring
- Call Recordings & AI Insights (4,000 mins)
Mailshake tiers
Starter
$29 /month
- 1 email address per account
- 1,500 email sends per month
- Unlimited uploaded contacts
- 50 free data finder credits
- Unlimited email warmup
- Unlimited email verification
Email Outreach
$49 /month
- 2 email addresses per account
- Unlimited email sends per month
- Unlimited uploaded contacts
- 50 free data finder credits
- Unlimited email warmup
- Unlimited email verification
Sales Engagement
$99 /month
- 10 email addresses per account
- Unlimited email sends per month
- Unlimited uploaded contacts
- 2,500 free data finder credits
- Multichannel outreach (Phone dialer & Social)
- Unlimited email warmup
Neither quite right? Tell us your team and budget and we'll pick the top 3.