ANALYSIS VERDICT
Apollo.io leads on autonomy (64 vs 60), while Instantly starts at $47/mo. Select Apollo.io for 275m+ contact b2b database bundled natively; consider Instantly if you prioritize unlimited email accounts on all plans.
| Metric / Feature | Apollo.io Visit apollo.io ↗ | Instantly Visit instantly.ai ↗ |
|---|---|---|
| Autonomy Score (AES) | 64/100 | 60/100 |
| Value-to-Cost Ratio | 6.87 | 4.46 |
| Starting Price | $0/mo | $47/mo |
| Pricing Model | freemium | paid |
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Pricing tier comparison
Apollo.io tiers
Free
$0 /month
- 2 Sequences
- Basic Filters
Basic
$65 /seat/month
- Unlimited Sequences
- CRM Integrations
Professional
$99 /seat/month
- AI Lead Scoring
- Call Recordings & AI Insights (4,000 mins)
Instantly tiers
Growth
$47 /month
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1,000 Uploaded Contacts
- 5,000 Emails Monthly
- Chat Support
Hypergrowth
$97 /month
- Unlimited Email Accounts
- Unlimited Email Warmup
- 25,000 Uploaded Contacts
- 125,000 Emails Monthly
- Premium Live Support
Light Speed
$358 /month
- 500,000 Emails Monthly
- 100,000 Uploaded Contacts
- SISR System
- Everything in Hyper Growth +
Neither quite right? Tell us your team and budget and we'll pick the top 3.